Case Study 01

Leveraging AI for Fundraising Efficiency

Client: Disability Challengers
Industry: Non-Profit/Charity

‍

Challenge

Disability Challengers faced the pressing need to optimize their donor engagement strategy to maximize fundraising efforts. With 924 unique donors last year, including 459 new donors, managing these varied relationships was crucial to achieving their short-, medium-, and long-term fundraising goals.

‍

Process

To tackle these challenges, Disability Challengers engaged Applied Insights AI on a pro bono basis. The team conducted an in-depth analysis of the charity's current donor engagement and fundraising strategies to determine the optimal frequency and type of communication for different donor segments.

‍

Solution

Disability Challengers will implement an AI-enabled fundraising platform that integrates seamlessly with their existing CRM and communication tools. The platform will provide:

• Donor Segmentation and Personalization: Tailored communication strategies based on donor engagement history and preferences.
• Automated Communication: Customized communication schedules, including newsletters, event invitations, and thank-you notes.
• Predictive Analytics: Identification of donors likely to increase their contributions.
• Funding Application Optimization: Assistance in writing and targeting funding applications.

‍

Projected Results

The AI-enabled platform is set to revolutionize Disability Challengers' fundraising approach:

• Increased Engagement: Average touchpoints per donor are expected to increase by 30%, driving engagement and income generation.
• Improved Donor Retention: Anticipated higher donor satisfaction and retention rates.
• Enhanced Efficiency: Significant time savings for the fundraising team.
• Higher Success Rates: Improved success rates for funding applications.

‍

Client Testimonials

“We are excited to start the journey of implementing AI into our charity, Challengers. I look forward to seeing the difference it will make. It was really helpful to have the guidance and input from Applied Insights AI and the opportunity to think differently and try something new.”
— Gen Dearman, CEO

“Implementing theAI-enabled fundraising platform will be a game-changer for us. It will help us engage with our donors more effectively and efficiently, ensuring we maximize the value of each relationship. I believe the insights and automation provided by Applied Insights AI will significantly improve our fundraising outcomes, positioning us for sustainable growth.”
— Samantha Lane, Head of Fundraising

‍

By integrating AI tools, Disability Challengers is optimizing its fundraising efforts, enhancing donor engagement, and achieving greater financial stability. This strategic move ensures their critical social mission continues to thrive.

‍

‍

‍